Finding your niche for your business can feel elusive. From the fear of leaving potential revenue behind, to maybe not picking the right niche, it feels easier to remain broad with your business, marketing to all types of clients and markets. BUT, finding the niche for your business is one of the most helpful things you can do to help it grow! From more focused marketing, to more enjoyment while working, you can find the efficiencies, and believe it or not, higher revenue / margin once you commit to that niche.

Today on the podcast, we host our friend, Cherise Klosner of Another One Ties the Knot. She is a wedding officiant and business owner of Another One Ties the Knot! During our wonderful conversation, she guided us through finding your niche for your business. It was incredible to hear her story and how she took a passion, and made it a specialized career! We hope that you enjoy listening to this conversation!