Episode 2: Creating an SEO Friendly Blog

Today we’re going to talk about SEO for blogging. We will start with what the heck SEO is and why it matters, and then we’ll jump right into how to blog like an SEO pro. I know this topic can feel foreign and overwhelming, but stick with me because it just might transform your business like it transformed mine.

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What is SEO?

Let’s start with the basics: SEO stands for Search Engine Optimization. The dictionary definition of SEO is “The process of improving the quality and quantity of traffic to your website from search engines.” When you type something into Google, they use an algorithm to populate your results. Website with content that Google deems relevant and of high quality will show up on page one. In simpler terms, doing SEO means ensuring you’re doing everything you can to make sure your website shows up on page one so your customers can easily find you.

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Why Does SEO Matter?

 SEO matters for so many reasons, but I’ll narrow it down to my top two for now:

• Free advertisement (you don’t have to pay a dime to show up on page one for your keywords)
• Increased revenue

For context, Between the Pine generates half of its leads, which can turn into revenue, from organic searches. That means the SEO strategy we use makes us money and grows our business.

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How Do You Create an SEO-Friendly Blog

1. Decide on a keyword. How do you choose a keyword?
   • Google trends- try different variations of the keyword you have.
     • You can see what is currently trending.
     • You can compare up to five keywords.
   • Example:
     • Old fashioned recipe
       • Compare:
         • Old fashioned
         • Best old fashioned recipe
         • Old fashioned recipe
         • Old fashioned drink
         • Whiskey old fashioned
2. Create an outline
   • What are the main topics that you want to cover in the blog?
     • Make sure the title of the blog post has your keyword.
     • Create subheadings throughout your blog that use the keywords or variations of the keyword.
   • Examples of Subheadings
     • What ingredients are in an old fashioned
     • Who invented the old fashioned
     • How long it takes to make an old fashioned
     • Old fashioned ingredients
     • The best whiskey for making an old fashioned
3. Write the blog
   • Weave in your keywords and related keywords throughout the blog post.
     •  Example of sentences with related keywords:
       • Today I’m sharing how to make an awesome cocktail.
       • An old fashioned is hands down my favorite whiskey cocktail, and today I’m sharing everything you need to know for making the perfect old fashioned.
4. Publish your blog!
   • Visually appealing
   • Easy to read
     • Font size matters!
     • Flow from photos to copy

So there it is: how to create an SEO-friendly blog! For more information on how to create an awesome SEO-friendly blog, go check out our freebies on the website. There are a few that are specifically designed for blogging with SEO.

Also, join our Facebook group, The Venture Club! It’s a community of entrepreneurs encouraging and learning from one another!